Inter Miami CF and JPMorgan Chase announced on Tuesday a naming rights partnership for Inter Miami CF’s 21,500-seat home venue, located in Fort Lauderdale, Fla. The electric home of Inter Miami CF will now be Chase Stadium.
The major, multiyear partnership sees JPMorgan Chase become an official main partner of Inter Miami CF. The country's largest bank has a select and impressive resume of relationships in the sports industry including with Madison Square Garden, the US Open, F1 Miami Grand Prix, Chase Center, home to the Golden State Warriors, and the NBA’s Atlanta Hawks, to name a few. The partnership with Inter Miami CF marks Chase’s first stadium naming rights deal in professional fútbol.
“Inter Miami is honored to partner with the country's largest bank, JPMorgan Chase,” said Inter Miami CF Chief Business Officer, Xavier Asensi. “We could not have envisioned a more fitting new main partner, as we look forward to chasing our dreams at Chase Stadium in 2024 and beyond.”
Asensi added, “When it comes to partnerships, we believe in quality, and we are thrilled to kick off an exciting campaign ahead alongside an impactful partner like Chase.”
The relationship yields exciting news for Chase debit and credit card clients, including Chase Sapphire, Chase Freedom and Ink Business cards, such as:
- An exclusive entrance to enter Chase Stadium on matchday via the Chase Fast Lane (expected to go live in the coming weeks).
- Special promotions including presale ticket access, preferred seating opportunities and discounts on merchandise at the Inter Miami CF Team Store and food concessions located at Chase Stadium.
In addition, to celebrate the announcement, Chase will be providing their debit and credit card clients with a 25% discount at select concession stands (behind section North 109, South 124, and West 130) located at Chase Stadium during Inter Miami CF’s home opener on Wednesday, February 21. To access the discount, clients must present their Chase debit or credit card to the Chase ambassador at the participating concession stand.
Inter Miami CF and JPMorgan Chase have come together over a shared commitment to investing in South Florida’s local communities and creating a stronger, more inclusive economy. JPMorgan Chase has nearly 3,000 employees in South Florida and more than 14,000 Florida-wide. Chase, the firm’s U.S. consumer and commercial banking business, serves more than 300,000 small business clients and 1.7 million consumers locally through its more than 175 branches in South Florida.
“Inter Miami CF and JPMorgan Chase are two global brands that share a common goal of uniting communities and people around the world,” said Daniel Pinto, President and Chief Operating Officer of JPMorgan Chase. “We not only do business throughout Miami and South Florida, the region is home to many of our employees, customers and community partners. Having grown up in Argentina, I have long been an admirer of how this sport can lift up a city economically and culturally, and we’re excited to play an even bigger role in the region’s vibrant economic growth.”
Going forward, the two organizations will collaborate on methods to build thriving communities and drive sustainable impact across the region. For example, JPMorgan Chase has made more than $42 million in philanthropic contributions in the region over the past five years, including as a founding contributor to Tech Equity Miami. Tech Equity Miami is a $100 million five-year initiative focused on supporting and creating more opportunities for underserved youth and small businesses in Miami’s growing technology sector. More details on joint community initiatives will be unveiled throughout the partnership.
“Inter Miami CF has become one of the most recognizable and innovative brands in sports, and they have developed and executed a vision for on and off the field excellence,” stated Carla Hassan, Chief Marketing Officer of JPMorgan Chase. “Their fans are passionate, committed, and proud that Inter Miami CF represents the unique and diverse identity of the area. JPMorgan Chase wants to be a part of this journey, reflecting our long-standing presence serving the people of Miami and South Florida at all levels. Together, our two brands will work to lift and inspire our shared community.”
Chase will have a visible presence throughout the stadium with major signage on the interior and exterior of the stadium. Inter Miami CF will also introduce the J.P. Morgan Suite Level and VIP Entrance, and showcase the company’s brands on key visuals with LEDs and other stadium signage.
