The 50-piece jersey collection is made up of one-of-one (re)boot sourced jerseys from Inter Miami CF’s equipment room over the last two seasons
Following last week’s exciting announcement regarding Inter Miami CF’s enhanced partnership with innovative brand (re)boot, aiming to unite athletes and fans to eliminate waste in the fútbol industry, a limited number of pieces from the new (re)boot x ROW Z collection, using Inter Miami team-worn gear and Avery Dennison Digital Solutions, are now available for purchase at . Founded by Gabriella Mas, (re)boot has been at the forefront of tackling the waste crisis in the fútbol industry by up-cycling and recycling worn fútbol equipment to extend the life of sportswear beyond the game. (re)boot is designed to build a community that bridges the sport industry and the circular economy, and is leveraging industry-leader Avery Dennison's Digital Solutions to achieve this goal.
After the success and positive impact of its inaugural collection in March 2023, which featured reconstructed training tops and game-worn kits by the Inter Miami CF First Team, (re)boot is unveiling its highly-anticipated first retail collection, (re)boot x ROW Z, in collaboration with Inter Miami. The 50-piece jersey collection is made up of one-of-one (re)boot sourced jerseys from Inter Miami CF’s equipment room over the last two seasons, including a mix of player-worn match jerseys, training tops, goalie jerseys, and residual stock.
For the first retail collection, (re)boot teamed up with another game changing brand in sustainability, ROW Z. The London-based brand was founded by Daegen Eppey and Tom Ellis in 2021 with a mission to bring football threads into the everyday wardrobe. ROW Z specialize in reworking old, damaged product into new, bespoke garments that speak to both football and fashion fans alike. The company is known for reinvigorating the obsolete, creating expressive sportswear through creative and innovative pattern-cutting, suitable for both the players on the pitch and the fans in the stands.
For their newest and most innovative collection to date, (re)boot is also partnering with Avery Dennison, a global materials science and digital identification solutions company, in order to elevate the technological features included in the jerseys and provide an even more powerful garment to fans. Avery Dennison will supply jock tag labels on each jersey, incorporating Near Field Communication (NFC) technology that tells a distinctive brand story and offers an interactive digital experience for fans via their mobile devices. As a key component of the relationship, Avery Dennison will provide (re)boot with their network of recyclers.
The collection comes on the heels of (re)boot being announced as an official national licensee for Major League Soccer and Fanatics. This not only reaffirms their unwavering commitment to sustainability but also solidifies their long-term relationship that will extend beyond Inter Miami CF, encompassing other MLS teams and league-wide initiatives in the future.
